How to get customers in the machinery and equipment industry, what are the promotion methods, and what are the advantages

Influenced by the Internet + way of thinking, all fields are now developing marketing channels according to Internet technology, and building Internet sales websites is also a new way that many companies have explored and practiced. Machinery and equipment products as a traditional field, the traditional mode of operation is to manufacturers and regional agents as the leading secondary market sales and after-sales management system, try to develop and design regional agents to get marketing and promotion closed-loop control.

However, with the development of the mobile Internet, the information content of machinery and equipment products is becoming more and more transparent, and only relying on the traditional business operation model will lead to the outflow of many users. So what are the good network marketing promotion methods in the machinery and equipment industry?

1. Search engines

Machinery and equipment products belong to non-consumer goods, the key consumer group to deal with includes two categories of individual and group company customers, generally these two types of customers are more optimistic about the reputation and credibility of well-known brands, and Baidu search engine service platform is a convenient and shortcut way to accept these data, improve the ranking of corporate websites on the Baidu search engine can make customers realize that the company is not highly attached to brand promotion.

2. Self-media

The development trend of mobile Internet has incubated many self-media and occupied a lot of Internet traffic. The built-in traffic pool of the self-media platform can not only produce very optimistic direct economic benefits for machinery and equipment companies, but also improve the company's reputation, publicity planning and promotion of products, and discover a large number of high-quality customers.

Advantages: With the help of intelligent optimization algorithm technology, the new self-media can strongly recommend valuable and humanized information content according to the user's portrait, and complete the accurate delivery of targeted promotion.

3. E-commerce platforms

The popularization of smartphones and the emergence of personal behaviors for online shopping have fattened many e-commerce platforms. The e-commerce platform creates a convenient and fast platform transaction for stores and customers, so that the purchase and sale can be carried out in a timely and rapid manner. Due to the diversity of product specifications and long production cycles of machinery and equipment, it is very easy to lead to the risk of production capacity if you cannot directly grasp the user's regulations.

Advantages: The e-commerce platform gives customers the big data to buy products to bring direction to the production and manufacturing, and the timely feedback from customers can make the finished products manufactured by the company happen to be necessary, reducing the inventory backlog of production capacity. In addition, the main advantage of the e-commerce platform is that it gives merchants and users a service platform that allows merchants and users to buy and sell in a timely manner and perfect after-sales service, and builds a public bridge trusted by stores and customers.

4. Operators acquire customers with big data

Operator big data marketing is a combination of China Unicom Telecom's mobile communication technology, operator big data technology and marketing promotion. The key is to effectively carry out advertising in the target consumer group at the right time, according to the right media, in the right way, to the right people. The expected effect can be quantified after publication, and the placement of preventive measures can be adjusted at any time and anywhere, saving costs.

However, the announcement of traditional advertising mainstream media does not have a timely data and information feedback mechanism after the announcement, and it is only considered according to the sales market of products and services in the future, which cannot accurately and accurately locate the target audience.

Advantages: Operators' big data customer acquisition has the characteristics of massive information, practicability, high accuracy of data information, authentic data information, all-round customer portraits, and high matching degree of customer domain identification.

In comparison with data collection, data collection and other technical aspects will be more accurate than data information, and the purity of first-hand data information will be higher. It is suitable for accurate expansion in different fields, and can capture accurate data information from all over the country or any specific region, first-hand real-time data, accurate and reasonable conversion.