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Characteristics of the machinery industry

Time：2023-02-26

At this stage, many machinery and equipment industries only understand the promotion methods of PPC, and have little understanding of other promotion methods. The cost of bidding promotion is very high, coupled with the rapid increase in the labor cost of enterprises, the promotion expenses of enterprises continue to soar.

It is understood that the machinery industry has the following characteristics: 1. High price. Generally when it comes to machinery and equipment manufacturers, people are more likely to associate the price with a very high price, so the general business owners think that machinery and equipment manufacturers cannot do e-commerce, and it is impossible to trade online. 2. The picture does not show the characteristics of the product. General equipment can not judge the quality or performance of the equipment manufacturer based on the appearance alone, and some equipment is large, the picture is not easy to shoot, and the details cannot be reflected. 3. It is inconvenient to transport. Machinery and equipment are generally relatively large in size and not suitable for long-distance transportation. 4. There is some trouble after sale. After the completion of the sale, many equipment will also involve some offline services, such as installation, commissioning, repair, maintenance and so on. In such a situation, it is imperative for enterprises to carry out Internet marketing promotion.

Keywords： Characteristics of the machinery industry

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